If you have ever attended an event with a group of hot, dehydrated people and no relief in sight, you may already understand the importance of supplying water at any large function. This is especially true during business events, when you need to make the best possible impression on prospective clients and investors. Although it is often overlooked in the rush of last-minute plans and complications, supplying bottled water to your event attendees can go a long way toward ensuring their comfort and improving their disposition toward your business.
Keeping Your Attendees Hydrated and Happy
Dehydration can begin producing symptoms long before individuals actually feel thirsty, and those subtle changes can have a measurable impact on how your attendees perceive their environment. One study conducted in 2012 found that people who were dehydrated by as little as 2 percent struggled with tasks that required focused attention, memory and fine motor skills. Dehydration is of particular concern during outdoor events, where attendees may be required to stand in the hot sun for hours on end, but it can also strike in crowded conference rooms and auditoriums. By providing bottled water at your event, you can stave off the effects of dehydration and make sure your future business partners are as comfortable and focused as possible.
Displaying Generosity to Prospective Clients
People appreciate small gestures that show a business is thinking about their needs. Having bottled water available to your attendees may seem like a minor line on your to-do list, but it actually displays careful consideration that visitors will notice. Distributing free water is also an excellent way to foster a compliance technique known as the rule of reciprocity. This technique claims that individuals who have received a favor or gift from a business are more likely to agree to later requests, smoothing the way for later negotiations. It may seem a little cynical, but this demonstrable effect on your attendee's disposition toward your business may make all the difference.
Customizing Packaging for Brand Outreach
Depending on your bottled water supplier, you may be able to choose to have custom labeling that reflects your business's logo and purpose. This serves as a constant reminder of your brand and, when you are at a larger event with multiple businesses, it can also serve as a form of advertising as attendees walk between various vendors. If you want to keep your potential clients and investors happy, focused and aware of your brand, investing in bottled water for your next event is one of the smartest moves you can make.
Contact a company like Absolute Bottled Water Co to order bottled water for your next event.
Share